You’re in a meeting; it’s bumbling along; minutes are handed out and people frown and glare or pass out in the heat of the moment. There’s mutterings under breaths; there’s sighs, grunts and the occasional fart. Everyone’s been shut up and the meeting’s been shut down.
But some bright spark says ‘what we need is a creative something something something‘ and suddenly the whole room has lit up in technicolour: the sighs become shouts, the grunts become groans of delight and the farts metamorphose into sounds of rejoicing: the whoopee cushion is something we all want to sit on now the creativity cat is out of the bag.
Because make no mistake: dropping the ‘c’ word into any meeting is bound to galvanise your workforce, impress your investors and stoke up the heat of admiration upon you. It doesn’t matter what the ‘something something something’ is, the fact that you’ve introduced the ‘c’ word to your proposal is what’s fired up the meeting.
In the olden days we would have used the words ‘magic’ and the effect would have been the same. These days, ‘creativity’ replaces the word for ‘magic’ and the world becomes a far happier place as a result, if only for a short time.
So, if in future you’re feeling shut down, shut up or just stuck in an oppressive silence, just drop the word ‘creative’ into proceedings and see your colleagues grow wings and fly to the heavens. They may not last long up there as they get too close to the sun, but they will thank you for liberating them from their non-magical silent daily grind.
The Mighty Creatives staff team are going to support the campaign by taking part in the Mighty (UN)Mute, a day-long vow of silence, on the 5th October. If you want to join us on the day and take a vow of silence, then please check out the campaign here.
Of if the thought of donating your silence for 24 hours is really too much, then you can donate your hard-earned disposable income here.
Or if neither of these is possible (and heaven knows we’re all in tough financial times right now), then anything you can do to share and shout about the campaign would be equally welcome and appreciated.
So… come and help me to shut up, once and for all. You know you want to.